Star Pride stands for absolute top quality. This brand includes premium products from different product categories in the Verwijs Seafood catalogue; whole fish, steaks, fillets, shrimp or crab. We work with the very best suppliers to guarantee the standard we set. We tell you more about the origin and quality, freezing and glazing of Star Pride products below. For a first-class experience, it is of course best to order Star Pride yourself.
StarPride is specially fished for Verwijs Seafood in prime locations, due to longstanding exclusive sourcing rights. The same catch is thus not offered to other parties, hence why we have no issue in complete transparency with regards to our suppliers. Some examples of Star Pride products are; squid caught off the coast of Yemen and shrimp from our partnered farms in Sri Lanka.
With Star Pride Verwijs Seafood assures various customers and consumers of a product which meets the most stringent requirements. We fully conform to what we communicate on the packaging. This includes consistency in size and net weight. Only our best suppliers are allowed, under the right conditions, to portion and package (in larger or smaller packages) the Star Pride product.
At temperatures well below freezing, fresh fish is glazed by our suppliers at a maximum of 20% and most of the time even 0% immediately after being caught. In this way the structure of the fish is beautifully preserved and the essence of a fresh product is observed. Glazing improves the shelf life of the seafood product and prevents dehydration. The thin, crystal-clear layer of ice thus ensures an optimal end result.
Freezing and glazing are very closely linked during the production process. Products fished by day boats (for example, by partners in Yemen) are frozen on land and immediately afterward coated with a protective ice layer. Products fished further out to sea are frozen directly on board. In conclusion, once thawed, Star Pride products are almost better in taste and texture to a fresh product. After all, they do call it fresh frozen.
Star Pride is a must for wholesalers, retail and ship stores that want to offer high quality fish. Whether the fish is prepared by chefs or consumers in a curry, grilled, fried, served as sashimi or ceviche; Star Pride is the right choice for Seafood Lovers.
